When craftmanship and technicality meets flamboyance and beauty.
WHAT MAKES THE
BUSINESS TICK?
The project began by getting under the skin of the business and the people working there. We interviewed staff at all levels, ran a workshop and gained excellent insight into what made the business tick. With all this invaluable insight, we worked with the consultancy to create a brand strategy. The brand strategy is more than just words. It is the distillation of who they are, their beliefs, and how they act. These words shape how the business and staff appear in the world.
WHAT'S IN
A NAME
Terence O’Rourke was named after a founder who was no longer with the business; this, teamed with the new EOT, marked an opportunity for a new name.
tor&co lends a more collaborative
tone; the ampersand shape enabled us to discuss continuity and interdependencies. With an emphasis on the human element, the new name feels energetic, creative and vibrant. tor&co can explore the multiple relationships that are formed to bring projects to bear while still signifying ‘one team’.
tone; the ampersand shape enabled us to discuss continuity and interdependencies. With an emphasis on the human element, the new name feels energetic, creative and vibrant. tor&co can explore the multiple relationships that are formed to bring projects to bear while still signifying ‘one team’.
GEOMETRIC SHAPES
WITH BEAUTIFUL DETAILS
The new word-mark has a custom ampersand, re-designed to fit the shape and proportions of the typeface and lock-up. We carefully chose the typeface based on its high-contrast geometric shapes and beautiful details. The word-mark allows other words to be bolted on, having these additions help bring the brand to life and create a narrative around tor&co’s collaboration with clients, partners and each other.
tor&co lends a more collaborative tone, the ampersand shape enabled us to talk about continuity and interdependencies. With a emphasis on the human element, the new name feels energetic, creative and vibrant. tor&co can explore the multiple relationships that are formed to bring projects to bear, while still signifying ‘one team’.
VITALITY AND ENERGY
SPARKING INTO LIFE
The colour pallette is based on the brand values; vitality and energy sparking into life.
Cover designs work around a vertical split line which sits in the centre of the letter o in co. This split allows the logo to integrate with imagery and colour and helps bring some of the creative principles to life. It creates interactive fluidity and lets us explore scale and detail.
Cover designs work around a vertical split line which sits in the centre of the letter o in co. This split allows the logo to integrate with imagery and colour and helps bring some of the creative principles to life. It creates interactive fluidity and lets us explore scale and detail.
THE BRAND IDENTITY
COMING TO LIFE
We commissioned photographers French+Tye to capture new images and video to use across all tor&co’s case studies. We applied the new identity across stationery, Capability Reports and website.
‘tor&co appointed Public to assist with a rebrand after changing to an EOT, to better reflect our core values and new identity. Public may be a small company, but their ideas were anything but small, they were innovative and exceptional, and it was great to have direct access to the team. They helped us reflect, challenge traditional views, engage with all of our staff and form a brand that we are, collectively, truly proud of, and has now been complimented by many of our clients.’
Jacqueline Mulliner
Managing Director
tor&co
Managing Director
tor&co
