Building on the successful new identity, we used the 2D toolkit and activated the brand into a ’black box theatre’– inspired design, a show space where visitors could recharge their batteries (both metaphorically and literally), and take their time experiencing Reggiani’s extensive offer in an ambient and informal way.
When craftmanship and technicality meets flamboyance and beauty.
INCREASE OF 42%
The space had 2 bars, a kitchen, an amphitheatre and areas where you could grab a coffee, charge your phone and have meetings.
The result was a brand showcase to display where the business is heading. They had an increase of 42% more visitors overall and a 45% increase in new sales leads from the trade show.
“Every detail has been evaluated in collaboration with our consultants, from materials to communication, from furnishing to plants.”